filmstill SEO
filmstill SEO
Installation view, Swiss Art Awards 2018
Installation view, Swiss Art Awards 2018
SEO
Video, 28'30'', Loop
Camera / Sound : Max Wuchner / Joke Schmidt
Set: Kunsthalle Zürich
Text: Martina Mächler
Performer: Martina Mächler
Benches for the installation at the Swiss Art Awards: Studio Porto, Zürich
Shown at Swiss Art Awards, KieferHablitzel I Göhner Kunstpreis 2018 (awarded), Messehalle 3, Basel, 11.06 - 17.06.2018
A reading consisting of a selection of texts written by Martina Mächler. The texts were initially not written for a human audience. They were created in the context of paid work in the area of Search Engine Optimization, where the text's length (300 words), Keyword and it's density in the text (2%) and payment (CHF 10.-/text) were predetermined by the employer.
The texts were usually only read by bots, software applications that runs automated tasks (scripts) over the Internet. Presented to an audience they were brought back from isolation, where other connections could be made. On the other hand, they were detached from their initial and sole purpose of existence - strengthening something bigger through a link, so customers would be ranked higher in search results.